I have been managing small scale events on and off for a while now but this time I got stuck with the sole responsibility of organizing a gala night by my boss. I know that even small scale events require timely planning and strategic thinking. So I was really dreading the amount of brainstorming I would need to do with my team to come up with a fantastic gala night. And there was the add-on pressure of promotional activities and innovative campaigns.
My Boss crystal clear instructions included maximum attendee turnout at the event. With just a few days to go for the event, I was on the verge of a complete breakdown. Panic mode has taken over completely and I had absolutely no clue how to convey the message to the mass. In the wee hours of the morning I even thought of quitting. But then thought is that the solution? I’m not really a ‘giving-up’ kind of a person.
With so much on my plate I could not think straight! Was there no way out of this for me? And one fine day my dear friend Gloria from the Training Department, completely unaware of the mindless turmoil I’ve been going through, mentioned the magic words. And that was the moment my worries were over.
She had used a Class Management Software during one of her training sessions and she’d had wonderful reviews on how useful it had been for her. And she mentioned that for the next event for her department, she was planning to use the Acteva Event Registration Software. And she raved and raved about how she had used the various marketing tools, like the social media connector to promote her training session. And there was the answer to my prayers. I definitely owe her one for this!
The solution is right here! I couldn’t wait to do some R and D of my own on how Acteva’s social media connector can be of help to me.
It was a blessing. Really, I mean it. This amazingly sophisticated tool made me think of Spiderman. Why? Because the ‘power of social media was at the tip of my fingers’. Now do you get the connection? I just had to publish my event on the Facebook and Bingo!!! It connected me to thousands of users to whom I could convey the message about my upcoming event. Promoting an event had never been so easy before.
I told my boss about this god send software and at first he was tiny bit hesitant. But I have great convincing powers and managed to win him over to give this a go. . He then told me that he completely trusted me as far as events are concerned. Though I was exuberating with increased vigor and enthusiasm his comment somehow left me with “butterflies in the stomach” feeling.
I was simply blown away by the response it brought. The number of interested attendees doubled and so did the ticket sales; I just could not believe my eyes when I saw the number of “like” options beside my events page. I thought it was such a mind blowing tool. It simply took my experience of organizing an event to a completely different level. The satisfaction quotient was just out of this world, not to mention how cost – effective it turned out to be.
The final day of the event turned out to be absolutely spectacular. The attendee participation turned out to be more than I estimated. My boss was on cloud nine. I was really excited. My strategy worked. Yes, I have done it. Now it was time for my boss to acknowledge me for my efforts. So maybe now I can look forward to that big fat bonus at the end of the year after all.
So if its definite success you’re after, don’t think twice about this. Give it a go, today!
