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Let’s come up with a series of ideas for your next fundraising event! People respond best to events that instantly captures their imagination and offers enough room for fun. How can you get donors who will be eagerly waiting to support your cause?
Reward for Achieving Levels
People often want to help but might be more interested if they get something in return. You can do this by offering rewards for levels achieved, for example a limited edition bag or a thank you gift. You can also give tickets to an exclusive party for donating, say, $1000.
Gamification of Fundraising
At the 2011 SXSW conference, keynote speaker Seth Priebatsch spoke about how companies such as: Groupon, Care2, and Zynga are using attractive gaming elements to drive fundraising and encourage increased engagement.
For example, when the tsunami hit Japan, Zynga launched a donation initiative with “Save the Children’s Japan Earthquake Tsunami Children in Emergency Fund” to help them with fundraising. Zynga allowed its users to buy limited edition virtual goods that could be used in the game. Donors then felt like they received something for the money donated and 100% of the proceeds went to the charity. Within 36 hours, over $1 Million was raised.
Increase Your Events Draw
Organize a fun-filled contest in between a fundraiser to avoid it being getting monotonous. When the participant’s friends or neighbors come to know about such excitements, they too can show an eagerness to attend the next one. In this way, you can attract more people to attend your fundraiser. Some of the popular contests that you too can think of hosting include fashion shows, battle of the bands, make up/hair artists, watching live art, carnival/fair, dance performance, to name a few.
Share Fundraising Success Stories
Post your previous event(s) videos, photos and positive attendee reviews on social media to share the experience with your online fans and followers. You can also offer some expert tips on how to raise huge money and talk about the challenges they would likely face while hosting a charity show, etc on Facebook, Twitter, etc to muster up their courage in organizing an even better fundraising campaign.
Seek Donations on Your Website
Websites open an easy, cost-effective way to raise funds. You need to create a website, giving all important details about the upcoming fundraising event. Don’t forget to add the “Donate Now” button on your website let people financially assist you to their heart’s content.
Email Campaigns & Newsletters
Write short crispy emails with an appealing message to persuade the targeted individual or organization to believe in you and your charity. Have a clean, beautiful layout with a strong headline or send e-newsletters and fundraising appeals on a monthly or annual basis to build a strong relationship with the donors.
Online Event Management Solution
Why waste money and time on hiring external staff to man the registration desk and collect donations; when there is an online event management solution ready for use! From fundraising registration to payment handling, sending bulk invitations to social media promotion, the software does all this and more online, in an effortless manner.
Encourage Donors to Use their Social Network
Tell your donors to use social networking sites like Facebook, Twitter, LinkedIn, etc to share fundraising events’ information with their friends/followers. In addition, the donors can share various event details with Facebook groups to help you find the person who can support your cause.
