LinkedIn is by far the largest professional social networking website with approximately 135 million members.
A new feature, the LinkedIn Events Tools allows millions of its members to source and sign up for local as well as industry related events in an effective manner. The presence of this newl... Read more »
By talking to some of the experts here at Acteva and some of our best customers, I’ve come up with 10 ways to save money and improve ROI when producing events. If you have others, please leave comments at the end of this post.
In terms of striking the right chord in the marketing communications sphere, balance is the elusive key and this holds true with your email marketing campaigns too. You cannot overwhelm your target audience nor fail to im... Read more »
With the number of people using Smartphones and web-enabled, mobile devices rising exponentially, it is becoming critical for event planners to incorporate the usage of mobile apps in order to facilitate frequent communication with their attendees. These apps enable attendees to connect to event information, venue, content, by... Read more »
There are two kinds of visitors to your business website when you announce an event- the first lot comprises of the ones who are genuinely interested in attending your event, incentive or not; and the second category includes those who are a bit hesitant to sign up for the event instantly. The second group usually is on the look-... Read more »
The big picture of event management is changing; changing fast. If you are a part of the industry you must know this better than anyone else. Until recently there were only a few handfuls of the tried-and-true methods that one could bet their bucks on for managing and promoting an event. Today, th... Read more »
For event enthusiasts who are always on the lookout for something new, something hot in the online marketing spectrum, event marketing dashboards are surely ‘the thing’ to check out NOW! They are functional, effective, and ensure speedy returns on the capital investments made against it. This means you can cut down on your... Read more »
What makes a conference productive, interactive, and an overall success? Its speakers, the venue, the topics covered, the presentations, or the attending delegates? – All of them, and much more. To make a conference a sell-out success extensive planning and research is required. Right from venue fixing and hall arrangement with the latest technical ... Read more »
Sometimes everything seems to run out – time, money, resources, new customers… even promotional strategies. This is exactly what Debra (my company’s new marketing manager) said to me 2 days ago while both of us were heading home after having a bad day in office brainstorming on coming up wi... Read more »
Technology, until recently, has not been my friend. Luckily, my role does not require me to be tech savvy. I am Heather; the Senior Administrative Assistance to the VP of HR and Training. I love my job; even more when I get to plan events and corporate gatherings. Sure my assistants find the myriad... Read more »
