Until recently, non-profit organizations were skeptical about using social media to initiate and market their fundraising purpose as it meant a complete shift in culture. Today, it no longer holds true to shy away from a powerful medium such as this. The strength and popularity of this platform is driving an increasing number of NPOs (non-profit organiz... Read more »
Over the years, I have experienced that meeting a customers’ demand through newsletters and email campaigns are not enough. Adequate brainstorming and extensive research have finally left me to conclude that for improving CRM strategies one must focus on various social media platforms. These platforms are the hot and happening things of the 21st century. Recently an increasing number of businesses have resort... Read more »
Your event is free; doesn’t mean it can be organized by itself. All events have a lot of behind the scenes work pressures, attention to last minute details, and managing attendees just like a paid event. One of the most challenging aspects is to create marketing campaigns and to advertise the event. Without promotion, it is difficult to get the desired event attendance or have a chance to sell out.
An increasing number of people are replacing their feature phones with Smart phones. As per IDC reports, the usage of Smart phone is estimated to reach nearly 1 billion by 2015; that closely accounts for 1 Smartphone per person in developed countries.
The data in a way gives us a closer picture of th... Read more »
Are you active on the social media scene? Have you explored marketing opportunities on Facebook, Twitter or Google Plus? If not, then it’s high time for you to open an account on these sites. The reason for that is simple. You do want to take your business to the next level. Carrying on with ... Read more »
Hi, I am John and I’m a Pinterest buff. I am using this site for the past 4 months, and I admit that I am severely addicted to it. I can’t think of a single day passing when I haven’t looked at the photos being shared by others users on this site.
Moodle is the topic in focus today. I am pretty sure anyone who’s in the Learning and Development industry and has a remote inclination towards technology must have heard about this; at least the name! So how is it helpful to educational institutes in organizing classes?
To answer that... Read more »
With a serious downturn in the current economic climate, more and more Non-Profits are struggling to stay afloat. Noble thoughts alone cannot pay the bills. Another insightful interview by Bruce Burtch with Danielle Campos, Senior VP, Bank of America foundation (originally published on 9th August, 2011) highlights the change in the manner i... Read more »
I have been managing small scale events on and off for a while now but this time I got stuck with the sole responsibility of organizing a gala night by my boss. I know that even small scale events require timely planning and strategic thinking. So I was really dreading the amount of brainstorming I would need to do wit... Read more »
Running an organization with your own investment is difficult. Running a Non-Profit organization when you are dependent on donations is even more difficult. This interview is published on June 4th, 2012, with Sherri Lewis Wood, just goes on to reinforce the conviction behind a cause that one believes in and can manage single-handedly, even ... Read more »