Mobile Apps have made quite a presence because they are user-friendly and extremely handy. Acteva recently came out with a mobile app to help increase event attendance, allow organizers to stay connected with attendees, and provide convenience for Acteva users.
Some of the features of the Acteva Mobile App include:
- Access to event details, schedules, venue locations, speaker bios, etc.
- Ability to post directly to Twitter and Facebook
- Receive live updates from oth... Read more »
According to Forrester and others, there are more than 60 million brand advocates in the United States and billions more worldwide. Brand advocates are ... Read more »
With the initial launch of the Blackberry smartphone, Research-In-Motion was able to gain a large portion of the enterprise market share. They captured this market because their user interface abided by the needed security measures for enterprises. Since then, Apple and Google in particular, have made huge strides in both the consumer and ente... Read more »
Email marketing can be a strong catalyst for increasing donations for your non-profit. At the same time, it can also be a useful tool for building community engagement and brand identity. Of course, you should come up with good subject lines and attractive emails, but following the below guidelines should also be given equal importance:
- Integration of Email Campaigns with other channels of marketing
Don’t blast emails to your entire email list. Each of your donors comes from a diff... Read more »
Not too long ago a brand was mostly limited to mean a symbol of ownership burned into the ﬂesh of cattle and horses. Most brands were based on letter, circles, and slashes.The “lazy C” brand, for example, is simply a “C” turned on its side while the “circle R” brand is an “R” i... Read more »